We had always found it odd that you can buy anything you want in a shopping centre, but never anything for babies – like prams, cots or even good changing bags. Our journey started on the 13th of September 2010 when we opened our first store in Lakeside shopping centre. It was a small baby shop that only stocked a few nursery brands. Our passion, integrity and dedication helped cement us as a quality baby shop.

Despite our growth, our core principles have always remained the same, to give good knowledge to our customers. If you visit us in store, you might hear us saying “We think all of our prams are fantastic, but that doesn’t mean it’s fantastic for your lifestyle needs.”

We know everyone has different lifestyles, unique needs. This means you need to find the right pram for you. It does not matter if your friend or sister has an Egg Stroller and tells you to get one – it might not suit you! We will always ask questions and learn about you, so we can help you find the pram that is best for you.

Our core principles, in serving customers knowledge rather than products, have allowed us the oppurtunity to grow, opening our second store in Canvey Island in 2019. Since our humble beginnings, we have taken on many contemporary brands, some of which have become our customers favourites.

We hope to continue serving new and old parents with good knowledge, so you can make a good decision, to buy a good product all from our good store.