Back in 1993, Roma’s Director Emma struggled to find a store that could offer her advice and a range of products for her new baby. From a retailing family, Emma had been brought up working in her parent’s fashion stores. She decided to set up her own nursery store, Baby Birds, which is still active today.
In 2016, Emma’s daughter Molly joined the business, and they together set up Roma. In 2019, we welcomed the latest generation “Baby Bird”, Molly’s daughter Valerie, marking four generations of Baby Birds. Roma’s team are very much part of one big family.
Roma now operates in the UK, Europe and further afield with a network of distribution partners. They are present in over 200 independent retailers across the UK, and believe in supporting small businesses.
Roma Polly Dolls Umbrella Buggy
£35.00Roma Polly Parasol
£22.50Roma Polly Single Dolls Pram
£125.00Roma Polly Twin Dolls Pram
£175.00Roma RHS 10 Piece Accessory Set
£50.00Roma RHS Bedside Crib
£75.00Roma RHS Car Seat
£40.00Roma RHS High Chair
£25.00Roma RHS Parasol
£20.00Roma RHS Single Dolls Pram
£125.00Roma RHS Twin Dolls Pram
£175.00Roma RHS Umbrella Buggy
£15.00












